Tell me a little about yourself as an artist or creative?
My name is Kgomotso Kiggy Kholoane. I’m 27, and I am an artist. My medium is mainly fashion, but I do all sorts of other cool things. I’ve always been a creative kid. I don’t remember an age in my life when I wasn’t doing something expressive. I feel that the more I grow up, I am becoming a lot more considerate of weighty and substantial life-things, and how I feel about them or how I want to interact with them always comes out in artistic expression some how.
Please tell me the name of your project and who you've started/collaborated or work on it with?
My current project related to fashion is called Long Season. It’s a fashion brand that I have been putting together for 3 years. I guess I could say that I’ve collaborated with family and friends on it; they’ve been the biggest soundboards for this project. Recently, we launched 'Alice’s Hats', named after my mother. I planned and shot these with my friends Francesco Mbele and Tamara Moeng. The cast of the shoot was also made up by a lot of my friends and peers who are also artists, and whom I’ve always wanted to work with. Alice’s hats are the first official offer of my brand Long Season (@longseasonza on Instagram).
How did the idea come about?
Long Season is what I called my first solo show in 2018. I called it that because the idea behind it was that it was a continuation of a family wedding that happened in 1994. I made outfits that reminded me of different people in my family, from pictures of them in our old photo albums, and Long Season was basically my family and friends walking home to hang out and talk after the wedding.
My priority has always been to tell fashion stories that closely relate to me and my people, so I always say that I am carrying on stories that started many years ago through my work today. Now, my brand is called Long Season because none of this has really changed since my solo show; the clothes are definitely better though.
What do you deem to be priorities of your project?
Beyond the sentimental and quite important parts of the brand, I just really want to make things that will live forever. I want to make clothes that make people feel incredible.
What do you deem are the biggest needs of your industry currently?
I think that we need to talk more. We all know that we could be better supported on a much larger scale, and that’s really something that I won’t get tired of emphasising, but I also have been enjoying seeing South Africa participate in the fashion conversation the way we have. And, honestly, we are some of the coolest people on earth. So I think it’s also a need that we start to share more with one another. Access, information, resources.
What are the foremost principles and values you champion in your work?
My work is rarely ever about just me. I think I’ve spent a lot of time consulting, production managing and other things because I care about building community that have systems to sustain them. When it comes to making clothes, I care about how you feel in them. I give attention to people feeling lighter, so I’ll put one pocket in a garment. I care about you feeling cosy, so I’ll wrap you in materials that feel like a hug. The goals change, but the spirit behind what I do is that I want people to feel good, healthy, progressive and happy with my work.
Any long term goals you'd like to share?
I’m generally of the mind that I’m going to accomplish all my fashion goals. This, by extension, means I’ll participate in helping many others accomplish their wildest fashion dreams. The goal is to build some of the best brands in the world. There’s a detailed map to this promised land, so that is what I’m working towards every day. That’s just the fashion goals, won’t bore you with the other things for now.
Do you believe in collaboration? why?
I do believe in collaboration because I know that there’s strength in numbers. Collaboration, when done right, is one of the most intentional ways to build up most things that we believe in.